In order to achieve our goal of making ASUS the world’s most admired enterprise of the digital era; we operate according to four core values that make up the ASUS DNA.

The first of these four values is split into five virtues that we believe are key to the smooth development of processes and relationships, and everyone who works at ASUS is encouraged to practice them.

The 5 ASUS Virtues
ASUS places great importance on employee virtues. Five characteristics have been identified as key to the smooth development of processes and relationships. The five ASUS virtues are:


Show gratitude and respect for others
Possess strong team spirit
When facing problems, look into areas of personal responsibility rather than blame others
Be strongly motivated and strive for self-improvement

Be honest, sincere and truthful
Understand and accept one’s strengths and weaknesses
Develop open professional relationships

Develop open professional relationships
Focus on cost and eliminate waste to ‘do more with less’
Take the initiative to pull project teams together in order to create maximum customer value

Be quick to grasp the fundamentals of any situation
Take the right actions swiftly to create winning results
Seek and quickly seize new opportunities

Confront problems and embrace adversity
Drive constructive dialogue, even in the face of disagreement and criticism
Consider the available facts before drawing conclusions to avoid making hasty decisions

Focus on Fundamentals
In order to accomplish the best possible results, everyone at ASUS is encouraged to focus on the fundamentals of a task before they execute it.

By considering the wider issues of a situation and approaching problems from the perspective of a potential customer, this core value helps discover successful — and cost effective — solutions.

Innovation and Aesthetics
Everyone at ASUS strives for technological and aesthetic perfection in everything they do. This core value involves ‘green light’ brainstorming, where every idea is sent to a pool from which the best solution is eventually pulled; while ‘red light’ thinking involves constant questioning to filter the potential problems from every proposal. Such structured experimentation helps develop products that exceed the customer’s expectations and enhance the overall product experience.

Lean Thinking
ASUS relies upon ‘lean thinking’ to create the greatest value for consumers by encouraging open communication between all levels within organization. This core value incorporates Lean Six Sigma principles to maximize the effectiveness of any process, cut down on unnecessary cost and wastage, and constantly improve management processes.